Kotler, Philip.
Strategic marketing for educational institutions /
Philip Kotler, Karen F.A. Fox.
- 2nd ed.
- Englewood Cliffs, N.J. : Prentice-Hall, c1995.
- xii, 484 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0136689892
94024025
Education--Marketing.
Schools--Public relations.
Educational fund raising.
Educational planning.
LB2847 / .K68 1994
371.206