TY  - BOOK
AU  - Wilson,R.M.S.
AU  - Gilligan,Colin
TI  - Strategic marketing management: planning, implementation and control 
SN  - 0750659386 (pbk.)
AV  - HF5415.13 .W547 2005
U1  - 658.802 22
PY  - 2005///
CY  - Amsterdam, Boston, London
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references (pages [813]-851) and index
ER  -