Strategy : a view from the top (an executive perspective) /
Cornelis A. de Kluyver, John A. Pearce II.
- 4th ed.
- Upper Saddle River, N.J. : Pearson Prentice Hall, c2012.
- xx, 211 p. : ill. ; 24 cm.
Includes bibliographical references.
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.