De Kluyver, Cornelis A.

Strategy : a view from the top (an executive perspective) / Cornelis A. de Kluyver, John A. Pearce II. - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2012. - xx, 211 p. : ill. ; 24 cm.

Includes bibliographical references.

What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.

9780132145626 9780132145633 0132145626

2010036082


Executives.
Leadership.
Management.

HD38.2 / .D425 2012

658.4012