TY  - BOOK
AU  - Ketchen, David J.
AU  - Eisner, Alan 
TI  - Strategy. 2008-2009 
SN  - 9780073381282
U1  - 658 
PY  - 2008///]
CY  - New York : 
PB  - McGraw-Hill/Irwin, 
KW  - strategy concepts
KW  - strategic management
ER  -