Perloff, Richard M.

The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 2nd ed. - Mahwah, N.J. : Lawrence Erlbaum Associates, 2003. - xvi, 392 p. : ill. ; 24 cm.

Includes bibliographical references (p. 341-378) and indexes.

0805840877 (alk. paper) 0805840885 (pbk. : alk. paper)

2002033865


Persuasion (Psychology)
Mass media--Psychological aspects.
Attitude change.

BF637.P4 / P39 2003

153.8522