Fatma El Gholmy. <br/><br/>
The Effect of Using Celebrities in TV Advertising on Consumers Brand Preference and Buying Decision:(Application on PEPSI and Coca-Cola)/GP/Dr.El-Sayed A. Nagy. 

 -  MSA,   [2004] 
<br/><br/><label>ISBN: </label>157793611258 
<br/><br/><label>Dewey Class. No.: </label>658