TY  - BOOK
AU  - Zyman,Sergio
AU  - Brott,Armin A.
TI  - The end of advertising as we know it
SN  - 0471225819
AV  - HF5823 .Z95 2002
U1  - 659 
PY  - 2002///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Advertising
UR  - http://www.loc.gov/catdir/bios/wiley045/2002512916.html
UR  - http://www.loc.gov/catdir/description/wiley038/2002512916.html
UR  - http://www.loc.gov/catdir/toc/wiley031/2002512916.html
ER  -