TY - BOOK AU - Sorger,Richard AU - Udale,Jenny TI - The fundamentals of fashion design T2 - AVA academia SN - 9782940411788 (pbk.) AV - TT508 .S67 2012 U1 - 746.92 PY - 2012/// CY - Lausanne PB - AVA Publishing, SA KW - Fashion design KW - Study and teaching N1 - Includes bibliographical references (pages 192-193) and index N2 - The Fundamentals of Fashion Design (second edition) provides a comprehensive, stylish and contemporary introduction to the fundamental principles of fashion design. It offers a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realising it in 3D form. New case studies featuring contemporary designers contextualise the ideas explored within the book and offer key insights into working - and succeeding - in the fashion industry. A range of design exercises helps readers to discover new techniques. This title inspires readers to succeed at what they are best at - designing clothes ER -