TY  - BOOK
AU  - Caywood, Clarke L.
AU  - Caywood,Clarke L.
ED  - Ohio Library and Information Network
TI  - The handbook of strategic public relations & integrated communications
SN  - 9780071767460
AV  - HM263 .H317 1997eb
U1  - 658.45 20
PY  - 1997///
CY  - New York
PB  - McGraw-Hill
KW  - Public relations
KW  - Communication in management
KW  - Communication in marketing
N1  - Includes bibliographical references and index; Available to OhioLINK libraries
ER  -