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1.
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western, c2009
Other title:
  • Advertising & integrated brand promotion
Availability: Items available for loan: Centeral Library (4)Call number: 659.1 O.T.A 2009, ...

2.
Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: Centeral Library (6)Call number: 659.103 S.J.A 2004, ...

3.
Advertising media planning \ Jack Zanville Sissors. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: Centeral Library (7)Call number: 659.111 S.J.A 2010, ...

4.
Advertising media planning \ Jack Zanville Sissors. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : McGraw-Hill, c2002
Availability: Items available for loan: Centeral Library (4)Call number: 659.111 S.J.A 2002, ...

5.
Media Flight Plan V : a strategic approach to media planning theory and practice by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York DEER CREELK, [2011]
Availability: Items available for loan: Centeral Library (2)Call number: 659.1 M.D.M 2011, ...

6.
Media math : basic techniques of media evaluation / Robert W. Hall. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1991
Availability: Items available for loan: Centeral Library (1)Call number: 659.10151 H.R.M 1991.

7.
Media planning workbook : with discussions and problems / William B. Goodrich, Jack Z. Sissors. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, IL : NTC Business Books, c1996
Availability: Items available for loan: Centeral Library (3)Call number: 659.111 G.W.M 1996, ...

8.
Media planning : a practical guide / Jim Surmanek by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1996
Availability: Items available for loan: Centeral Library (1)Call number: 302.230684 S.J.M 1996.

9.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz by Series: Routledge communication series
Edition: Fifth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge, 2014Copyright date: ℗♭2014
Availability: Items available for loan: Centeral Library (1)Call number: 659 K.H.M 2014.

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