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1.
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2006
Other title:
  • Guide to marketing communication plans
  • Marketing communication plans
Availability: Items available for loan: Centeral Library (8)Call number: 659.1 P.D.A 2006, ... Not available: Centeral Library: Checked out (1).

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The relationship between customers perception of chips advertising campaign and their buying behavior /GP/DR/El Sayed Nagy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Giza : MSA, [2002]
Availability: Items available for loan: Centeral Library (1)Call number: GP93MGT2002MKT.

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