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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 5th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : South-Western, c2009Other title: Advertising & integrated brand promotion.Availability: Items available for loan: 1 Call number: 659.1 O.T.A 2009.

Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek.

by Surmanek, Jim.

Edition: 1st edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2004Online access: Contributor biographical information | Publisher description Availability: Items available for loan: 6 Call number: 659.103 S.J.A 2004, ...

Advertising media planning \ Jack Zanville Sissors.

by Sissors, Jack Zanville | Baron, Roger B.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2010Availability: Items available for loan: 5 Call number: 659.111 S.J.A 2010, ...

Advertising media planning \ Jack Zanville Sissors.

by Sissors, Jack Zanville, 1919- | Baron, Roger B.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : McGraw-Hill, c2002Online access: Publisher description | Contributor biographical information Availability: Items available for loan: 4 Call number: 659.111 S.J.A 2002, ...

Media Flight Plan V : a strategic approach to media planning theory and practice

by Martin, Dennis G | Robert D Coons.

Edition: 6th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York DEER CREELK, [2011]Availability: Items available for loan: 2 Call number: 659.1 M.D.M 2011, ...

Media math : basic techniques of media evaluation / Robert W. Hall.

by Hall, Robert W. (Robert William), 1939-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1991Availability: Items available for loan: 1 Call number: 659.10151 H.R.M 1991.

Media planning workbook : with discussions and problems / William B. Goodrich, Jack Z. Sissors.

by Goodrich, William B | Sissors, Jack Zanville, 1919-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, IL : NTC Business Books, c1996Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: 3 Call number: 659.111 G.W.M 1996, ...

Media planning : a practical guide / Jim Surmanek

by Surmanek, Jim.

Edition: 3rd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1996Availability: Items available for loan: 1 Call number: 302.230684 S.J.M 1996.

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz

by Katz, Helen E [author].

Series: Routledge communication seriesEdition: Fifth editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2014Copyright date: ℗♭2014 Availability: Items available for loan: 1 Call number: 659 K.H.M 2014.

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