Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.
Material type: TextPublication details: Westport, Conn. : Praeger, 2003.Edition: 1st edDescription: xii, 241 p. ; 25 cmISBN:- 1567206409 (alk. paper)
- 658.8343 22
- HF5415.127 .M535 2003
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.8343 M.R.L 2003 (Browse shelf(Opens below)) | Available | 24464 | ||
Books | Centeral Library First floor - Management | 658.8343 M.R.L 2003 (Browse shelf(Opens below)) | Available | 24465 |
Includes bibliographical references (p. [221]-227).
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