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1.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: Centeral Library (1)Call number: 658.82 S.T.A 2003.

2.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Online access:
Availability: Items available for loan: Centeral Library (1)Call number: 658.82 S.T.A 1997.

3.
Contemporary direct & interactive marketing / Lisa D. Spiller, Martin Baier. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010
Other title:
  • Contemporary direct and interactive marketing
Availability: Items available for loan: Centeral Library (1)Call number: 658.872 S.L.C 2005.

4.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2007
Availability: Items available for loan: Centeral Library (2)Call number: 658.82 S.T.A 2007, ...

5.
Integrated marketing communications / Tom Duncan and Hans Ouwersloot by
Edition: European ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : New York : McGraw-Hill Education (UK) Ltd. ; imprint of The McGraw-Hill Co., c2008
Availability: Items available for loan: Centeral Library (1)Call number: 658.827 D.T.I 2008.

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