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1.
Cases in strategic marketing management : an integrated approach / William J. McDonald. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Centeral Library (1)Call number: 658.8 M.W.C 1998.

2.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2012
Availability: Items available for loan: Centeral Library (3)Call number: 658.802 C.D.S 2012, ...

3.
The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: Centeral Library (3)Call number: 658.816 N.T.S 2011, ...

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