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	1.	Cases in strategic marketing management : an integrated approach / William J. McDonald. by McDonald, William J., Ph. D Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998 Availability: Items available for loan: Centeral Library (1)Call number: 658.8 M.W.C 1998. Place hold Add to cart (remove)
	2.	Strategic marketing / David W. Cravens, Nigel F. Piercy. by Cravens, David W Piercy, Nigel Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2012 Online access: Publisher description Table of contents only Availability: Items available for loan: Centeral Library (3)Call number: 658.802 C.D.S 2012, ... Place hold Add to cart (remove)

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