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1.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: Centeral Library (2)Call number: 658.802 M.M.M 2002, ...

2.
Planning media : strategy and imagination / William J. Donnelly. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996
Availability: Items available for loan: Centeral Library (8)Call number: 302.2306 D.W.P 1996, ...

3.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: Centeral Library (6)Call number: 659.1 P.L.S 2009, ...

4.
Strategic integrated marketing communications / Larry Percy. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon : Routledge, 2008
Availability: Items available for loan: Centeral Library (2)Call number: 658.802 P.L.S 2008, ...

5.
Developing business strategies / David A. Aaker by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, c2001
Availability: Items available for loan: Centeral Library (3)Call number: 658.8 A.D.D 2001, ...

6.
Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : Pearson Prentice Hall, c2012
Availability: Items available for loan: Centeral Library (4)Call number: 658.802 M.T.S 2012, ...
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7.
Strategic marketing for educational institutions / Philip Kotler, Karen F.A. Fox. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1995
Availability: Items available for loan: Centeral Library (1)Call number: 371.206 K.P.S 1995.

8.
Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan by
Edition: Third edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2005
Availability: Items available for loan: Centeral Library (6)Call number: 658.802 W.R.S 2005, ...

9.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz by Series: Routledge communication series
Edition: Fifth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge, 2014Copyright date: ℗♭2014
Availability: Items available for loan: Centeral Library (1)Call number: 659 K.H.M 2014.

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