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Creating powerful brands

by De Chernatony, Leslie, 1953- | McDonald, Malcolm | Wallace, Elaine.

Edition: Fourth edition / Leslie de Chernatony, Malcolm McDonald and Elaine WallaceMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2011Availability: Items available for loan: 1 Call number: 658.827 D.L.C 2011.

Design for profitability : guidelines to cost effectively manage the development process of complex products / Salah A M Elmoselhy.

by Elmoselhy, Salah A. M.

Edition: 1 STMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boca Raton, FL : CRC Press, [2016]Availability: Items available for loan: 1 Call number: 658 E.S.D 2016.

Innovation management and new product development / Paul Trott.

by Trott, Paul.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: 4 Call number: 658.575 T.P.I 2008, ...

Innovation management and new product development / Paul Trott.

by Trott, Paul.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, c2012Availability: Items available for loan: 1 Call number: 658.575 T.P.I 2012.

Materials and innovative product development : using common sense / Gernot H. Gessinger.

by Gessinger, G. H.

Edition: 1st edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Burlington, MA : Butterworth-Heinemann, c2009Availability: Items available for loan: 1 Call number: 658.575 G.G.M 2009.

Product design : techniques in reverse engineering and new product development / Kevin N. Otto, Kristen L. Wood

by Otto, Kevin N | Wood, Kristin L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall, c2001Availability: Items available for loan: 4 Call number: 658.5752 O.K.P 2001, ...

Project management in new product development / Bruce T. Barkley, Sr.

by Barkley, Bruce, 1939-.

Edition: 1st Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2008Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: 1 Call number: 658.575 B.B.P 2008.

The product manager's survival guide : everything you need to know to succeed as a product manager / by Steven Haines.

by Haines, Steven.

Edition: 1st edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, [2013]Availability: Items available for loan: 2 Call number: 658.5 h.s.p 2013, ...

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