Ratings analysis : audience measurement and analytics / James G. Webster, Patricia F. Phalen and Lawrence W. Lichty.
Material type: TextPublisher: New York, NY : Routledge, 2014Edition: 4th edDescription: xvi, 328 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9780415526524 (pbk.)
- 9780415526517 (hardback)
- 384.544 23
- HE8700.65 .W42 2014
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First Floor - Mass communication | 384.544 W.J.R 2014 (Browse shelf(Opens below)) | Available | 23131 |
Includes bibliographical references and index.
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