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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Centeral Library (3)Call number: 658.8 Z.V.S 2009, ...

2.
Services marketing / Christopher H. Lovelock. by Series: The Prentice-Hall series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1991
Availability: Items available for loan: Centeral Library (3)Call number: 658.8 L.C.S 1991, ...

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