Rethinking the media audience : the new agenda / edited by Pertti Alasuutari.
Material type: TextPublication details: London ; Thousand Oaks, Calif. : Sage Publications, 1999.Edition: 1st edDescription: viii, 212 p. : ill. ; 24 cmISBN:- 0761950702
- 0761950710 (pbk.)
- 302.23 21
- P96.A83 R48 1999
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First Floor - Mass communication | 302.23 A.P.R 1999 (Browse shelf(Opens below)) | Available | 2318 |
Includes bibliographical references and index.
PART ONE: THE SHAPE OF AUDIENCE RESEARCH
Introduction - Pertti Alasuutari
Three Phases of Reception Studies
Audience and Reception Research in Retrospect - Ann Gray
The Trouble with Audiences
The Best of both Worlds? Media Audience Research between Rival Paradigms - Kim Schr[sl]oder
PART TWO: THE NEW AGENDA: THE INSCRIPTION OF AUDIENCES
Media Figures in Identity Construction - Joke Hermes
Cultural Images of the Media - Pertti Alasuutari
Legitimations of Television Programme Policies - Heikki Hellman
Patterns of Argumentation and Discursive Convergencies in a Multichannel Age
Slaves of the Ratings Tyranny? Media Images of the Audience - Ingunn Hagen
The Implied Audience in Soap Opera Production - John Tulloch
Everyday Rhetorical Strategies among Television Professionals
To Be an Audience - Birgitta H[um]oijer
`To Boldly Go...' - David Morley
The `Third Generation' of Reception Studies
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