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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A | Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion.

Series: Irwin/McGraw-Hill series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for loan: 8 Call number: 659.1 B.G.A 1998, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: McGraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004Availability: Items available for loan: 5 Call number: 659.1 B.G.A 2004, ...

Advertising and promotion : an integrated marketing communications perspective / 7th edition George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: 31 Call number: 659.1 B.G.A 2007, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 9th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: 12 Call number: 659.1 B.G.A 2012, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: Irwin/McGraw-Hill series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: 1 Call number: 659.1 B.G.A 2001.

Advertising and promotion : an integrated marketing communications perspective / 10th ed. George E. Belch & Michael A. Belch, both of San Diego State University.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill, [2015]Availability: Items available for loan: 13 Call number: 659.1 B.G.A 2015, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 8th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: 3 Call number: 659.121 B.G.A 2009, ...

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