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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.

by Hawkins, Del I | Mothersbaugh, David L | Best, Roger J.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2007Online access: Publisher description | Table of contents only Availability: Items available for loan: Centeral Library (14) Call number: 658.834 H.D.C 2007, ...

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Series: Irwin/McGraw-Hill series in marketingEdition: 8th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw Hill, c2001Availability: Items available for loan: Centeral Library (9) Call number: 658.834 H.D.C 2001, ...

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Series: McGraw-Hill/Irwin series in marketingEdition: Ninth editionMaterial type: Text Text; Format: print optical disc; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, [2004]Copyright date: ℗♭2004Online access: Inhaltsverzeichnis Consumer behavior Availability: Items available for loan: Centeral Library (4) Call number: 658.834 H.H.C 2004, ...

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