Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arnow Brill.
Material type: TextPublisher: Boston : Pearson, [2015]Edition: Eighth EditionDescription: xxii, 457 pages ; 27 cmContent type:- text
- unmediated
- volume
- 9780136157397 (alk. paper)
- 0136157394 (alk. paper)
- 658.84 23
- HF1416 .K44 2014
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.84 K.W.G 2015 (Browse shelf(Opens below)) | Available | 23848 |
Includes bibliographical references and indexes.
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