Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.

By:

Payne, Adrian

Contributor(s):

Frow, Pennie

Material type: Text

TextPublisher: Cambridge : Cambridge University Press, 2013Edition: 1st edDescription: xvi, 529 pages : illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781107014961 (hardback)
9781107649224 (paperback)

Subject(s):

DDC classification:

658.812 23

LOC classification:

HF5415.5 .P395 2013

Other classification:

BUS058000

Online resources:

Summary: "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Centeral Library First floor - Management	658.812 P.A.S 2013 (Browse shelf(Opens below))	Available		22846

Includes bibliographical references and index.

"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--

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