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Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.

By: Contributor(s): Material type: TextTextPublication details: Westport, Conn. : Praeger, 2003.Edition: 1st edDescription: xii, 241 p. ; 25 cmISBN:
  • 1567206409 (alk. paper)
Subject(s): DDC classification:
  • 658.8343 22
LOC classification:
  • HF5415.127 .M535 2003
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.8343 M.R.L 2003 (Browse shelf(Opens below)) Available 24464
Books Books Centeral Library First floor - Management 658.8343 M.R.L 2003 (Browse shelf(Opens below)) Available 24465

Includes bibliographical references (p. [221]-227).

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