Global marketing / Warren J. Keegan, Mark C. Green

By:

Keegan, Warren J

Contributor(s):

Green, Mark C

Material type: Text

Text2008Edition: 5th edDescription: xxiv, 643 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780131754348
0131754343

Subject(s):

Export marketing

DDC classification:

658.84

LOC classification:

HF1416 .K443 2008

Online resources:

Table of contents

Summary: Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Compact Disk	Centeral Library First floor - Management	658.84 K.W.G 2008 (Browse shelf(Opens below))	Available	454 MGT	900049955
Books	Centeral Library First floor - Management	658.84 K.W.G 2008 (Browse shelf(Opens below))	Available		10998-2
Books	Centeral Library First floor - Management	658.84 K.W.G 2008 (Browse shelf(Opens below))	Available		10998-3
Books	Centeral Library First floor - Management	658.84 K.W.G 2008 (Browse shelf(Opens below))	Available		10998-1

Includes bibliographical references.

Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments

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