Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / Evert Gummesson.
Material type: TextPublication details: Boston, Mass : Butterworth-Heinemann, 1999.Edition: 1st EdDescription: xiii, 281 p. : ill. ; 25 cmISBN:- 075064463X (pbk.)
- 658.812 21
- HF5415.55 .G86 1999
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.812 E.G.T 1999 (Browse shelf(Opens below)) | Available | 11734 |
Includes bibliographical references and index.
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