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Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry | Elliott, Richard H.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2009Online access: Table of contents only | Publisher description Availability: Items available for loan: 6 Call number: 659.1 P.L.S 2009, ...

Strategic integrated marketing communications / Larry Percy.

by Percy, Larry.

Edition: 1st edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon : Routledge, 2008Availability: Items available for loan: 2 Call number: 658.802 P.L.S 2008, ...

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