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1.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, 2008
Other title:
  • Marketing management
Online resources:
Availability: Items available for loan: Centeral Library (2)Call number: 658.8 P.J.P 2008, ...

2.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson by
Edition: Eighth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : McGraw-Hill/Irwin, 2008
Other title:
  • Consumer behavior & marketing strategy
Availability: Items available for loan: Centeral Library (5)Call number: 658.834 P.J.C 2008, ...

3.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Centeral Library (6)Call number: 658.8 P.J.M 2009, ...

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