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The fall of advertising and the rise of PR / Al Ries and Laura Ries.

By: Contributor(s): Material type: TextTextPublication details: New York : HarperBusiness, 2002.Edition: 1st edDescription: xxi, 295 p. : ill. ; 22 cmISBN:
  • 0060081988 (acidfree paper)
Subject(s): DDC classification:
  • 659 21
LOC classification:
  • HF5823 .R642 2002
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First Floor - Mass communication 659 R.A.F 2002 (Browse shelf(Opens below)) Available 2296

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