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Sports marketing : a strategic perspective / Matthew D. Shank.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 4th edDescription: xxiv, 453 p. : ill. ; 26 cmISBN:
  • 9780132285353 (hbk. : alk. paper)
  • 0132285355 (hbk. : alk. paper)
Subject(s): DDC classification:
  • 658.83 22
Contents:
Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.83 S.M.S 2009 (Browse shelf(Opens below)) Available 10982-2
Books Books Centeral Library First floor - Management 658.83 S.M.S 2009 (Browse shelf(Opens below)) Available 10982-3
Books Books Centeral Library First floor - Management 658.83 S.M.S 2009 (Browse shelf(Opens below)) Available 10982-1

Includes bibliographical references.

Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process.

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