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1.
Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: Centeral Library (6)Call number: 659.103 S.J.A 2004, ...

2.
Media planning : a practical guide / Jim Surmanek by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1996
Availability: Items available for loan: Centeral Library (1)Call number: 302.230684 S.J.M 1996.

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