35986841_10216840653711318_1105697261150535680_n
Amazon cover image
Image from Amazon.com

Public relations writing : principles in practice / Donald F. Treadwell, Jill B. Treadwell.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c2004.Edition: Updated edDescription: x, 521 p. : ill. ; 28 cmISBN:
  • 0761945997 (pbk. : alk. paper)
  • 9780761945994 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.2
Online resources:
Contents:
Ch. 1. Introduction -- Ch. 2. Public relations writing -- Ch. 3. Research for public relations writing -- Ch. 4. Planning -- Ch. 5. Ethics and corporate culture -- Ch. 6. Legal issues and authorities -- Ch. 7. Design issues in public relations -- Ch. 8. From preparation to practice -- Ch. 9. Newswriting for the mass media -- Ch. 10. Writing for media under your control -- Ch. 11. Writing to persuade -- Ch. 12. Writing for the global audience -- Ch. 13. Special events -- App. A. Research methods for public relations writing -- App. B. Code of Professional Standards for the Practice of Public Relations -- App. C. Some thoughts on laws and regulations -- App. D. Printing issues -- App. E. Grammar, usage and punctuation.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First Floor - Mass communication 659.2 T.D.P 2004 (Browse shelf(Opens below)) Available 10337-1

Includes bibliographical references and index.

Ch. 1. Introduction -- Ch. 2. Public relations writing -- Ch. 3. Research for public relations writing -- Ch. 4. Planning -- Ch. 5. Ethics and corporate culture -- Ch. 6. Legal issues and authorities -- Ch. 7. Design issues in public relations -- Ch. 8. From preparation to practice -- Ch. 9. Newswriting for the mass media -- Ch. 10. Writing for media under your control -- Ch. 11. Writing to persuade -- Ch. 12. Writing for the global audience -- Ch. 13. Special events -- App. A. Research methods for public relations writing -- App. B. Code of Professional Standards for the Practice of Public Relations -- App. C. Some thoughts on laws and regulations -- App. D. Printing issues -- App. E. Grammar, usage and punctuation.

There are no comments on this title.

to post a comment.