The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale
Material type: TextPublication details: Boston : Prentice Hall, c2011Edition: 5th edDescription: xiv, 334 p. : ill. ; 24 cmISBN:- 9780136106814
- 0136106811
- 658.816 22
- HF5416.5 .N34 2011
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.816 N.T.S 2011 (Browse shelf(Opens below)) | Available | 22837 | ||
Books | Centeral Library First floor - Management | 658.816 N.T.S 2011 (Browse shelf(Opens below)) | Available | 22979 | ||
Books | Centeral Library First floor - Management | 658.816 N.T.S 2011 (Browse shelf(Opens below)) | Available | 22838 |
Includes bibliographical references and index
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing
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