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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 5th edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN: - 9780073380933 (alk. paper)
- 0073380938 (alk. paper)
- 658.8 22
- HD9980.5 .Z45 2009
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Centeral Library First floor - Management | 658.8 Z.V.S 2009 (Browse shelf(Opens below)) | Available | 10842 | ||
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Books
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Centeral Library First floor - Management | 658.8 Z.V.S 2009 (Browse shelf(Opens below)) | Available | 11016-2 | ||
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Books
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Centeral Library First floor - Management | 658.8 Z.V.S 2009 (Browse shelf(Opens below)) | Available | 11016-1 |
Includes bibliographical references and index.
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