Essentials of strategic management : the quest for competitive advantage /
Material type: TextPublication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 3rd edDescription: xl, 519 p. : col ill. ; 26 cmISBN:- 9780078029288 (alk. paper)
- 0078029287 (alk. paper)
- 658.4012 23
- HD30.28 .G353 2013
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.4012 T.A.C 2014 (Browse shelf(Opens below)) | Available | 22912 | ||
Books | Centeral Library First floor - Management | 658.4012 T.A.C 2014 (Browse shelf(Opens below)) | Available | 22913 | ||
Books | Centeral Library First floor - Management | 658.4012 T.A.C 2014 (Browse shelf(Opens below)) | Available | 22914 |
Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.
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