The media of mass communication / John Vivian.

By:

Vivian, John (John H.)

Material type: Text

Text2014Edition: 11th edDescription: xxxvi, 478 pages : illustrations (some color) ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292025230

Subject(s):

DDC classification:

302.23 23

LOC classification:

P90 .V53 2014

Contents:

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Books	Centeral Library First Floor - Mass communication	302.23 V.J.M 2014 (Browse shelf(Opens below))	Available		27361
Books	Centeral Library First Floor - Mass communication	302.23 V.J.M 2014 (Browse shelf(Opens below))	Available		27362
Books	Centeral Library First Floor - Mass communication	302.23 V.J.M 2014 (Browse shelf(Opens below))	Available		27363
Books	Centeral Library First Floor - Mass communication	302.23 V.J.M 2014 (Browse shelf(Opens below))	Available		27364
Compact Disk	Centeral Library First Floor - Mass communication	302.23 V.J.M 2014 (Browse shelf(Opens below))	Available	160 MCOM	900051514
Books	Centeral Library First Floor - Mass communication	302.23 V.J.M 2014 (Browse shelf(Opens below))	Available		25524
Books	Centeral Library First Floor - Mass communication	302.23 V.J.M 2014 (Browse shelf(Opens below))	Available		25525
Books	Centeral Library First Floor - Mass communication	302.23 V.J.M 2014 (Browse shelf(Opens below))	Available		21318

Includes bibliographical references and index.

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