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Understanding physician-pharmaceutical industry interactions / Shaili Jain.

By: Material type: TextTextPublication details: Cambridge [England] ; New York : Cambridge University Press, 2007.Edition: 1st EdDescription: xviii, 141 p. ; 24 cmISBN:
  • 9780521868648 (hardback)
  • 9780521688666 (pbk.)
Subject(s): DDC classification:
  • 174.2951 22
LOC classification:
  • R727.5 .J35 2007
NLM classification:
  • W 62
Online resources:
Contents:
Gifts from the pharmaceutical industry to physicians: do they influence your prescribing? -- Ethical considerations of receiving gifts from the pharmaceutical industry -- One on one: an analysis of the physician-pharmaceutical company representative (PCR) detailing interaction -- Medical academia and the pharmaceutical industry -- Teaching physicians in training about pharmaceutical industry promotion -- Continuing medical education: how to separate continuing medical education from pharmaceutical industry promotion -- Professional policies on physician-pharmaceutical industry interactions (PPII) -- Preserving professionalism: patients' perceptions of physicians' acceptance of gifts from the pharmaceutical industry --
To sample or not to sample? the use of pharmaceutical industry supplied medications in medical practice -- Physician-pharmaceutical industry interactions (PPII), the law and the media -- Direct-to-consumer advertising (DTCA) -- Pharmaceutical industry interactions with health care professionals: a global perspective -- Internet resources for teaching about PPII and independent sources of information about prescription medicines.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library Second Floor - Pharmacy 615.7 J.S.U 2007 (Browse shelf(Opens below)) Available 16602
Books Books Centeral Library Second Floor - Pharmacy 615.7 J.S.U 2007 (Browse shelf(Opens below)) Available 16603

Includes bibliographical references and index.

Gifts from the pharmaceutical industry to physicians: do they influence your prescribing? -- Ethical considerations of receiving gifts from the pharmaceutical industry -- One on one: an analysis of the physician-pharmaceutical company representative (PCR) detailing interaction -- Medical academia and the pharmaceutical industry -- Teaching physicians in training about pharmaceutical industry promotion -- Continuing medical education: how to separate continuing medical education from pharmaceutical industry promotion -- Professional policies on physician-pharmaceutical industry interactions (PPII) -- Preserving professionalism: patients' perceptions of physicians' acceptance of gifts from the pharmaceutical industry --

To sample or not to sample? the use of pharmaceutical industry supplied medications in medical practice -- Physician-pharmaceutical industry interactions (PPII), the law and the media -- Direct-to-consumer advertising (DTCA) -- Pharmaceutical industry interactions with health care professionals: a global perspective -- Internet resources for teaching about PPII and independent sources of information about prescription medicines.

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