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1.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. by Series: Mcgraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: Centeral Library (3)Call number: 658.81 M.J.M 2008, ...

2.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear by Series: Irwin series in marketing
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1991
Availability: Items available for loan: Centeral Library (2)Call number: 658.82 W.M.P 1991, ...

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