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Strategic advertising management / Larry Percy, Richard Elliott.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2009.Edition: 3rd edDescription: xviii, 424 p. : ill. (some col.) ; 25 cmISBN:
  • 9780199532575
  • 0199532575
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5438.5 .P475 2009
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 659.1 P.L.S 2009 (Browse shelf(Opens below)) Available 13144
Books Books Centeral Library First floor - Management 659.1 P.L.S 2009 (Browse shelf(Opens below)) Available 13145
Books Books Centeral Library First floor - Management 659.1 P.L.S 2009 (Browse shelf(Opens below)) Available 13146
Books Books Centeral Library First floor - Management 659.1 P.L.S 2009 (Browse shelf(Opens below)) Available 13147
Books Books Centeral Library First floor - Management 659.1 P.L.S 2009 (Browse shelf(Opens below)) Available 17020
Books Books Centeral Library First floor - Management 659.1 P.L.S 2009 (Browse shelf(Opens below)) Available 13143

Includes bibliographical references and index.

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