Marketing research / A. Parasuraman, Dhruv Grewal, R. Kishnan.
Material type: TextPublication details: Boston : Houghton Mifflin Co., c2007.Edition: 2nd edDescription: xxii, 638 p. : ill. ; 26 cmISBN:- 061866064X (instructor's exam copy)
- 0618660631 (main student text)
- 658.83 22
- HF5415.2 .P373 2007
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.83 P.A.M 2007 (Browse shelf(Opens below)) | Available | 11678 |
Includes bibliographical references (p. 581-611) and indexes.
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