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Marketing research / David A. Aaker, V. Kumar, George S. Day.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2007.Edition: 9th edDescription: xvii, 774 p. : ill. ; 27 cmISBN:
  • 0470050764 (cloth)
  • 9780470050767
Subject(s): DDC classification:
  • 658.83 22
LOC classification:
  • HF5415.2 .A14 2007
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.83 A.D.M 2007 (Browse shelf(Opens below)) Available 11012-2
Books Books Centeral Library First floor - Management 658.83 A.D.M 2007 (Browse shelf(Opens below)) Available 11012-3
Books Books Centeral Library First floor - Management 658.83 A.D.M 2007 (Browse shelf(Opens below)) Available 11012-1

Includes bibliographical references and index.

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