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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

By: Contributor(s): Material type: TextTextSeries: Irwin series in marketingPublication details: Homewood, IL : Irwin, c1991Edition: 7th edDescription: xxv, 753 p., [12] p. of plates : ill. (some col.) ; 24 cmISBN:
  • 0256082049
Subject(s): DDC classification:
  • 658.82
LOC classification:
  • HF5415 .E65 1991
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.82 W.M.P 1991 (Browse shelf(Opens below)) Available 105
Books Books Centeral Library First floor - Management 658.82 W.M.P 1991 (Browse shelf(Opens below)) Available 41

Includes bibliographical references and index

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