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1.
Measuing the Effeciveness of an Advertising Compaign/GP/Dr.ElSayed Nagy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Giza MSA, [2010]
Availability: Items available for loan: Centeral Library (1)Call number: GP50MGT2010MKT.

2.
Measuring the effectiveness of tourism awareness of the national advertising campaign in egypt// GP //Dr.El Sayed Nagy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Giza MSA, [2009]
Availability: Items available for loan: Centeral Library (2)Call number: GP83MGT2009MKT, ...

3.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear by Series: Irwin series in marketing
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1991
Availability: Items available for loan: Centeral Library (2)Call number: 658.82 W.M.P 1991, ...

4.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: Centeral Library (6)Call number: 659.1 P.L.S 2009, ...

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