The marketing plan handbook / Marian Burk Wood, M.B.A.
Material type: TextSeries: Always learningPublisher: Boston : Pearson, [2014]Copyright date: ©2014Edition: Fifth editionDescription: xiv, 210 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9780133078350 (pbk.)
- 0133078353 (pbk.)
- 658.802 23
- HF5415.13 .W66 2014
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.802 W.M.M 2014 (Browse shelf(Opens below)) | Available | 22905 |
Includes bibliographical references and index.
Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.
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