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The marketing plan handbook / Marian Burk Wood, M.B.A.

By: Material type: TextTextSeries: Always learningPublisher: Boston : Pearson, [2014]Copyright date: ©2014Edition: Fifth editionDescription: xiv, 210 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780133078350 (pbk.)
  • 0133078353 (pbk.)
Subject(s): DDC classification:
  • 658.802 23
LOC classification:
  • HF5415.13 .W66 2014
Contents:
Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.802 W.M.M 2014 (Browse shelf(Opens below)) Available 22905

Includes bibliographical references and index.

Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.

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