Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Material type: TextPublisher: Boston : Prentice Hall, [2014]Copyright date: ℗♭2014Edition: 7th edDescription: xxiv, 614 pages : color illustrations, color map ; 28 cmContent type:- text
- unmediated
- volume
- 9781292023168 (pbk.)
- 658.8 22
- HF5415.35 .S65 2014
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.8 S.M.M 2014 (Browse shelf(Opens below)) | Available | 22852 | ||
Books | Centeral Library First floor - Management | 658.8 S.M.M 2014 (Browse shelf(Opens below)) | Available | 22853 |
Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks
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