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1.
Marketing concepts and strategies / William M. Pride, O.C. Ferrell by
Edition: 2000 e[d]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c2000
Availability: Items available for loan: Centeral Library (1)Call number: 658.8 P.W.M 2000.

2.
Marketing express / William M. Pride, O.C. Ferrell by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Houghton Mifflin Company, 2009
Availability: Items available for loan: Centeral Library (1)Call number: 658.8 P.W.M 2009.

3.
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell by
Edition: 10th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c1997
Availability: Items available for loan: Centeral Library (1)Call number: 650 P.W.M 1997.

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