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Creating powerful brands

By: Contributor(s): Material type: TextTextPublisher: Amsterdam ; Boston : Butterworth-Heinemann, 2011Edition: Fourth edition / Leslie de Chernatony, Malcolm McDonald and Elaine WallaceDescription: xxv, 483 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781856178495 (pbk.)
  • 1856178498 (pbk.)
Subject(s): DDC classification:
  • 658.827 22
LOC classification:
  • HD69.B7 D45 2011
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.827 D.L.C 2011 (Browse shelf(Opens below)) Available 19915

Includes bibliographical references and index

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