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1.
Creating powerful brands by
Edition: Fourth edition / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2011
Availability: Items available for loan: Centeral Library (1)Call number: 658.827 D.L.C 2011.

2.
Design for profitability : guidelines to cost effectively manage the development process of complex products / Salah A M Elmoselhy. by
Edition: 1 ST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton, FL : CRC Press, [2016]
Availability: Items available for loan: Centeral Library (1)Call number: 658 E.S.D 2016.

3.
Innovation management and new product development / Paul Trott. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2008
Online access:
Availability: Items available for loan: Centeral Library (4)Call number: 658.575 T.P.I 2008, ...

4.
Innovation management and new product development / Paul Trott. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, c2012
Availability: Items available for loan: Centeral Library (1)Call number: 658.575 T.P.I 2012.

5.
Materials and innovative product development : using common sense / Gernot H. Gessinger. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burlington, MA : Butterworth-Heinemann, c2009
Availability: Items available for loan: Centeral Library (1)Call number: 658.575 G.G.M 2009.

6.
Product design : techniques in reverse engineering and new product development / Kevin N. Otto, Kristen L. Wood by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2001
Availability: Items available for loan: Centeral Library (4)Call number: 658.5752 O.K.P 2001, ...

7.
Project management in new product development / Bruce T. Barkley, Sr. by
Edition: 1st Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: Centeral Library (1)Call number: 658.575 B.B.P 2008.

8.
The product manager's survival guide : everything you need to know to succeed as a product manager / by Steven Haines. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill Education, [2013]
Availability: Items available for loan: Centeral Library (2)Call number: 658.5 h.s.p 2013, ...

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